It's been a year of many big and cell phone number list small changes to Google's organic search results. Still, after a spring that saw, in order, no search results , more search results, and the cell phone number list move of featured snippets with direct answers , this summer has been relatively quiet. We've seen talk around some core algorithm updates, of course, like the August 1st one, but there's been little noticeable change in the way the SERP looks for a few months. That is, until now. Cheers to the cell phone number list SEO news - it's time to freak out about another new search results feature. Expandable snippets have landed.
What are Expandable Snippets?
The cell phone number list Expandable Snippets — not an official name, but an appropriate one — are the latest in a series cell phone number list of improvements Google has made to the SERP to provide more complete and nuanced results for search queries. Specifically, we can call it a technical offshoot of snippets for multi-intent queries, which Google released in February . As the cell phone number list name suggests, multi-intent snippets return multi-faceted snippets for queries with multiple search intents. To use Google's example: "Does the garden need full sun?" is a loaded request with two potential intents.
According to Google 's blog post on the cell phone number list subject , published on August 16, expandable snippets are intended to provide useful information on specific subtopics (cost, benefits, sustainability, etc.) related to your cell phone number list query. source. So if we go from the example above, you're not sure whether you're going for granite countertops or quartz countertops, Google won't just infer from your query "quartz vs granite" that you're looking for counter cell phone number list information, it will provide a snippet filled with the kind of detailed information that you would usually only get by reading the content.
Why is it important?
Extensible snippets are not simply and derived from multi-intent snippets; they are the cell phone number list latest in a series of deliberately mapped developments aimed at making the snippets more precise and in-depth. Google has always been about making search results more relevant cell phone number list to users. Featured snippets were the vessel through which they leveraged their efforts in 2018.